The Purpose Crisis of 2022

The Great Shift is here – and with any shift, also comes a challenge- moving away from the old ways of doing things can feel awkward and difficult at times as we are defining a new way of working for future generations.

So what is this ‘shift’?

• A shift in the way we define ‘work’ and how & where we do it
• There is going to be an explosion – after 2 years of pandemic pressure we need something new
• It has been likened to returning from military deployment- many people feel a bit ‘out of place’
• Millennials and Gen X especially are seeking more fulfilment and purpose in their lives.
• It’s no longer enough to do a job just for the pay and sacrifice your mental health
• There is a purpose crisis as the old structures are crumbling away.

Are you one of the many seeking something new in 2022?

Parents and especially mothers have been hit hard having to pick up the slack during the lockdowns with childcare and having to step back from work and career to focus on domestic tasks. The effect was almost immediate and as this research shows, even worse for women in senior management roles:

Are you feeling burnt out?

If you are, you are part of a trend with more women feeling the pressure more than ever. We are getting to breaking point now, so you may well feel like you need to disconnect and take a break for your own mental health. Whilst the peak of the Pandemic may be over, we are all still feeling its effects and the ongoing higher levels of anxiety and grief for the ‘normality’ we feel we’ve lost.

So what next?

We are on the precipice of huge changes. How, where and when we work needs to be more flexible. If companies don’t adapt, many of these highly skilled and experience women are going to make a way forward which may well mean starting their own businesses and consultancies.

If you are seeking to move on from your corporate job and want more fulfilment and freedom, perhaps starting a side hustle or new startup business could be on the cards? I coach Female Founders and Pre-Founders to help them decide if this is the right move (it’s not an easy step to go it alone and doesn’t suit everyone!)

Check out my 1:1 services page if you’d like to find out more.